[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Journal Information::
Articles archive::
For Authors::
For Reviewers::
Contact us::
Site Facilities::
Search in website

Advanced Search
Receive site information
Enter your Email in the following box to receive the site news and information.
:: Volume 39, Issue 4 (2022) ::
jmciri 2022, 39(4): 228-234 Back to browse issues page
The role of Covid-19 pandemic control to medical tourism marketing model in the social security organization
Abstract:   (420 Views)
Background: The Covid-19 disease is a crisis that has recently not only put human health at risk but also caused a lot of damage in the field of tourism. Medical tourism is one of the most profitable and competitive industries in the world. Iran can increase its foreign exchange earnings by using its capabilities in medical tourism. In this research, we aim to present the effective factors and indicators of the control of the covid-19 pandemic in the marketing model of medical tourism in the social security organization.
Method: Based on the purpose, this research is of the basic, applied type of research and descriptive-survey in terms of data collection. Also, in terms of the research approach, this research is an exploratory mixed method. In a qualitative approach, using the Delphi technique, by reviewing authentic texts and using the opinions of 17 members of the expert panel, and in a quantitative approach, a questionnaire was completed with a statistical population of 422 people. the factor analysis and structural equation model was used order to confirm and fit the factors obtained from.
Results: Based on this research, the control factor of the Covid-19 pandemic has an effect on the marketing of medical tourism of the Social Security Organization. and this factor with five components (in the order of the highest factor load); The limitations caused by the disease, universal treatment and vaccination, the number of patients and deaths, compliance with health guidelines and protocols, and the occurrence of the epidemic of Covid-19 have been identified.
Conclusion: Through the government's policy and its implementation by organizations in charge of medical tourism, it is possible to increase the attraction of medical tourists by focusing on the control components of the Covid-19 pandemic.
Keywords: Covid-19 disease, marketing, medical tourism, social security organization
Full-Text [PDF 500 kb]   (142 Downloads)    
Type of Study: Research | Subject: General
Add your comments about this article
Your username or Email:


XML   Persian Abstract   Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

The role of Covid-19 pandemic control to medical tourism marketing model in the social security organization. jmciri 2022; 39 (4) :228-234
URL: http://jmciri.ir/article-1-3155-en.html

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 39, Issue 4 (2022) Back to browse issues page
مجله علمی سازمان نظام پزشکی جمهوری اسلامی ایران Journal of Medical Council of Iran
Persian site map - English site map - Created in 0.06 seconds with 37 queries by YEKTAWEB 4642